How did I End up on BBC’s Escape to the Country Without Moving?
Although not directly related to the Aesthetics Industry, there is a salient learning point about the type of content you produce for your business. ...more
Aesthetic Marketing
December 15, 2025•1 min read
New Aesthetics AI Newsletter
I know how critical it is to stay on top of AI changes that will shape the future of every business. The new Aesthetics AI newsletter can help your clinic implement what works. ...more
AI in Aesthetics
December 03, 2025•1 min read
Do you Have an AI Strategy for Your Clinic?
Artificial Intelligence is changing the aesthetic industry faster than most people realise. This post reviews why having a strategy for AI is necessary for clinics owners. ...more
AI in Aesthetics
December 03, 2025•1 min read
Wellness, Longevity or Aesthetics? Understanding Where the Real Profits Lie
Part 3 of the video series exploring the topic: Identity Crisis, What Kind of Clinic are You? discusses the potential strategic challenges and profitability traps of adding in longevity and wellness s... ...more
Aesthetic Marketing
October 22, 2025•1 min read
Identity Crisis - What Kind of Clinic are You? Part 2
This video is part 2 of a series entitled "Identity Crisis - What Kind of Clinic are You? Drawing on website home pages and treatment menu examples from different UK based clinics (one might be yours... ...more
Aesthetic Marketing
September 23, 2025•1 min read
Identity Crisis: What Kind of Clinic are You? Part1
I explain how terms like aesthetic medicine, anti-ageing, longevity, wellness, and regenerative medicine overlap — and why clarity matters for patients and clinic owners. ...more
Aesthetic Marketing
September 15, 2025•1 min read
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