Wellness, Longevity or Aesthetics? Understanding Where the Real Profits Lie

Wellness, Longevity or Aesthetics? Understanding Where the Real Profits Lie

Part 3 of the video series exploring the topic: Identity Crisis, What Kind of Clinic are You? discusses the potential strategic challenges and profitability traps of adding in longevity and wellness s... ...more

Aesthetic Marketing

October 22, 20251 min read

Identity Crisis - What Kind of Clinic are You? Part 2

Identity Crisis - What Kind of Clinic are You? Part 2

This video is part 2 of a series entitled "Identity Crisis - What Kind of Clinic are You? Drawing on website home pages and treatment menu examples from different UK based clinics (one might be yours... ...more

Aesthetic Marketing

September 23, 20251 min read

Identity Crisis: What Kind of Clinic are You? Part1

Identity Crisis: What Kind of Clinic are You? Part1

I explain how terms like aesthetic medicine, anti-ageing, longevity, wellness, and regenerative medicine overlap — and why clarity matters for patients and clinic owners. ...more

Aesthetic Marketing

September 15, 20251 min read

The Only Two Numbers That Truly Matter for Aesthetic Clinic Owners

The Only Two Numbers That Truly Matter for Aesthetic Clinic Owners

If you’re running a busy aesthetic clinic but still struggling to pay yourself consistently or take proper time off — this video is for you. ...more

Finance in Aesthetics

July 18, 20251 min read

Maximising Aesthetic Toxin Profitability

Maximising Aesthetic Toxin Profitability

Running an aesthetic clinic in the UK? In this video, I break down the real-world business strategies that impact profitability when delivering botulinum toxin (Botox) treatments. ...more

Finance in Aesthetics

June 23, 20251 min read

Aesthetic Industry Experiences Traumatic Consolidation

Aesthetic Industry Experiences Traumatic Consolidation

In this video, I break down key insights from Michael Moretti’s hard-hitting article “Aesthetic Industry Experiences Traumatic Consolidation” and compare them with trends I’ve observed first-hand. ...more

Finance in Aesthetics

May 28, 20251 min read

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