Boots and Superdrug – Toxins & Fillers - Why were they not Successful?

Back in the late '90s and early 2000s, during my time at Allergan managing what was then the unlicensed Botox Cosmetic business, I had many memorable experiences. One that really stands out was being approached by Boots — the UK’s largest and most recognised high street pharmacy chain, with over 1,800 outlets — to help them launch a Botox service.

In this video, I’ll explore some of the reasons why both Boots and Superdrug (with 755 stores) have failed to truly tap into the explosive growth of this market — and highlight a key lesson smaller clinic owners can take away from their attempts.