Better Website Chat = More Potential Clients

Many aesthetic clinics now use website chat, but far fewer have stepped back to think about how those chat tools are actually experienced by potential clients.

In this video, I explore the different types of chat widget interfaces clinics can use today — from simple text chat and guided menus to newer voice-enabled options — and why interface choice plays a bigger role in enquiries and bookings than most clinics realise.

I also look at common approaches clinics are taking, such as routing enquiries directly to WhatsApp, and discuss the practical limitations of relying on a single communication channel across different devices and user preferences.

Rather than recommending specific software providers, this piece focuses on helping clinic owners understand what’s currently possible and how to make more informed decisions about website chat as part of the wider patient enquiry journey.

For clinic owners looking to reduce friction, support enquiries outside of opening hours, and make it easier for potential clients to take the next step, this provides a practical framework for thinking more strategically about website communication.