The Deflation Dilemma and its Hidden Toll on Aesthetic Businesses

Many practitioners running aesthetic clinics today are unaware of the historical pricing trends within the relatively young sector of non-surgical medical aesthetics. By reviewing my own records, I’ve analysed how treatment prices have changed over the past 30 years and compared these shifts to inflation over the same period—revealing some eye-opening insights into why managing an aesthetic clinic today is far more demanding than it was back in the 1990s.