How Scottish road trip with sauerkraut in the boot led to fermentation love affair
A few months ago, I shared how a straightforward blog post written for my daughter’s fermented food business led to our family appearing on BBC’s Escape to the Country. This week, they secured further... ...more
Aesthetic Marketing
February 24, 2026•1 min read
In a World of AI, Showing Up Still Wins
What a line-dancing night run by my daughter reminded me about running a local business. ...more
Aesthetic Marketing
January 24, 2026•1 min read
How did I End up on BBC’s Escape to the Country Without Moving?
Although not directly related to the Aesthetics Industry, there is a salient learning point about the type of content you produce for your business. ...more
Aesthetic Marketing
December 15, 2025•1 min read
Wellness, Longevity or Aesthetics? Understanding Where the Real Profits Lie
Part 3 of the video series exploring the topic: Identity Crisis, What Kind of Clinic are You? discusses the potential strategic challenges and profitability traps of adding in longevity and wellness s... ...more
Aesthetic Marketing
October 22, 2025•1 min read
Identity Crisis - What Kind of Clinic are You? Part 2
This video is part 2 of a series entitled "Identity Crisis - What Kind of Clinic are You? Drawing on website home pages and treatment menu examples from different UK based clinics (one might be yours... ...more
Aesthetic Marketing
September 23, 2025•1 min read
Identity Crisis: What Kind of Clinic are You? Part1
I explain how terms like aesthetic medicine, anti-ageing, longevity, wellness, and regenerative medicine overlap — and why clarity matters for patients and clinic owners. ...more
Aesthetic Marketing
September 15, 2025•1 min read
© GenieAI (Licensed Coaches) 2025 . All rights reserved. Terms and Conditions | Privacy Policy