Identity Crisis - What Kind of Clinic are You? Part 2

This video is part 2 of a series entitled "Identity Crisis - What Kind of Clinic are You?

In this series I explore how the boundaries between aesthetics, wellness, longevity, regenerative, and anti-ageing medicine are becoming increasingly blurred. Drawing on website home pages and treatment menu examples from different UK based clinics (one might be yours!),

I show how different services are packaged, promoted, and categorised — from injectables and laser treatments to IV drips, menopause support, biohacking, and even stem cell therapies.

With 30 years in the aesthetics industry, I’ve seen how difficult it has become for both patients and clinic owners to navigate the growing list of terms and treatment categories.

This video highlights where overlaps and confusion occur. In my next video, I’ll dive deeper into the pros and cons of adding longevity or wellness services into an aesthetics business, and share strategies for clear communication and positioning.